PR, Special Events & Marketing Communications

Today, the special events industry is a big business in its own right.   As a result, special events are no longer limited to being occasional tools used by public relations professionals to achieve wide public relations purposes.  Special events are now seen as ends in themselves and are conducted on an incredibly grand scale, not to mention the press they can attract.

• Worldwide spending on special events now tops $500 billion per year according to the International Special Events Society (ISES).
• In the city of Indianapolis alone, spending on special events amounts to “nearly $3 billion a year,” according to the Indiana Convention & Visitors Association (Indianapolis Business Journal; 5/08/06).

Special events range from once-in-a-lifetime occasions such as a centennial celebration or a new building’s dedication to routine and recurring events such as employee Christmas parties, volunteer recognition ceremonies, and business open houses and tours.  With the help of Sourcentra, the possibilities are limitless!