Nine West Group, Inc.

The Challenge:
Nine West is internationally known as a brand that creates and sells fashion-forward, stylish and affordable accessories and apparel to a very trendy demographic as well as a very specific psychographic. The young women who purchase Nine West products often expect a “Gift with Purchase” that is as exciting as the goods they are purchasing while offering a very high perceived value. Nine West Marketing employees are inundated with calls from suppliers, each hoping to win the opportunity to supply the next big “IT” item ~ our challenge has always been to conceptualize, create/source and deliver within budget, the next bit “IT.”

Solution:
The Sourcentra Team looks back at what worked as well as what did NOT work, looks at the current trends in the marketplace and scours through tons of forecast reports to succeed in finding the “IT” items. If a particular GWP is requested, we source “IT,” as well as provide alternative options, always staying within budget and offering added-value options such as storage, shipping and reporting to measure the success of each GWP program.